The Unified Water Label Association is calling on the kbb industry to realise the importance of using water wisely on Earth Day, (22 April). Earth Day is an international event that calls on world leaders to come together to prevent the coming disasters of climate change and environmental destruction. Using a theme of ‘Together, we can Restore Our Earth™’, the day runs parallel to the Biden Administration’s global climate summit, with EARTHDAY.ORG
hosting a live digital event.

UWLA MD Yvonne Orgill says, “Climate literacy is one of the key themes for this Earth Day, as research has found that this is key to building a greener workforce and a consumer movement that will help solve climate change.

“This is a theme that is also part of UWLA’s communication strategy. We believe that everyone has a part to play in making responsible water-saving choices. If those involved in designing, manufacturing, selling, installing and purchasing water using bathroom products, all work together to help each other, and consumers understand the issues around water scarcity, then we can drive home the message that for the sake of the planet we must use water wisely.

“We explored this at our recent Water Matters event, when Impact Entrepreneur Ben Keene raised some interesting questions on this topic. He asked the bathroom industry to come together and be creative in meeting this challenge. He suggested that it is necessary to be bold in order to help people understand the impact of their water consumption, and nudge them towards positive behaviour change.

“Our #dontforgettheplug marketing campaign is also addressing this message. Currently being rolled out across the UK and Europe, it highlights key messages to promote the benefits of supporting the Unified Water Label.

“Those interested in finding out how they can become involved by supporting the UWLA or joining our campaign can find out more here.”

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Pictured: UWLA MD Yvonne Orgill

The Unified Water Label Association is calling on the kbb industry to realise the importance of protecting the Earth’s fresh water supply on World Water Day, 22 March. World Water Day focuses on the importance of freshwater and presses for the sustainable management of freshwater resources.

UWLA MD Yvonne Orgill says, “The theme of World Water Day 2021 is ‘Valuing Water’, a sentiment that we will be exploring at our virtual conference, Water Matters, on Tuesday 13 April.

“Everyone has a part to play in making responsible water-saving choices, especially those involved in designing, manufacturing, selling, installing and purchasing, water consuming bathroom products.

“The Water Matters virtual conference is FREE to attend and brings together representatives from across Europe to discuss why water matters to them, and how they are communicating this important message in their own marketplace.”

Impact Entrepreneur Ben Keene will be guest speaker at the conference. Ben cofounded Tribewanted, an eco-friendly sustainable community in Fiji, and has spent 20 years exploring how to make a positive impact through building start-ups, communities and adventures around the world.

Ben said, “Water is life! Helping people understand the impact of their water consumption and nudge them towards positive behaviour change is an exciting challenge. I look forward to sharing some stories at the Water Matters event that I hope will accelerate your impact.”

Carlos Velazquez, newly elected president of UWLA, will also present on update on the progress of the Unified Water Label across Europe. He said, “This will be an important conference for anyone that wants to learn more about how to communicate with customers on water efficiency and environmental issues. We have brought together an outstanding line-up of speakers to share their strategies, and the commercial benefits that come from supporting and promoting the Unified Water Label.”

More information and a registration form can be found here

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