A new marketing campaign is to be rolled out across the UK and Europe to promote the Unified Water Label and increase market representation.

The campaign entitled ‘PLUG’ is based around a slogan of #dontforgettheplug and includes key messages to promote the benefits of supporting the Unified Water Label- as seen here:
Promote the benefits of reducing water wastage
Link water, energy and carbon issues
Understand how much water is used
Gain from commercial advantage

Yvonne Orgill UWLA MD said, “The campaign will highlight that there is no single solution to creating change and driving forward the water efficiency agenda. It will demonstrate that the Unified Water Label plays a pivotal role in educating, and is part of a collaboration of working together with all sectors of the industry.

“The campaign is based around a comprehensive communication plan that will begin immediately in the UK and be rolled out via National Associations and partners across the EU next year.

“We have a unique opportunity to come together and take advantage of an increased awareness of the green agenda, and a drive by governments to support carbon reduction programmes, to aid economic recovery.”

Marketing collateral is available for anyone that wishes to support the campaign, email orgill@europeanbathroomforum.eu  for more information.

Simon Acres Group (SAGL) has expanded its talent acquisition team with the addition of Lauren Wallace. Lauren has recruitment experience from working with a local recruitment business and specific expertise within the construction and KBB sector.

The appointment reflects the need for Simon Acres Group to service more clients as merchants, KBB suppliers and retailers across the country, respond to the continued growth in enquiries from consumers wishing to invest in their homes.

Commenting on her appointment Lauren said, “I am delighted to be joining Simon Acres Group. The company represents everything I love about recruitment, in terms of building long term relationships and trust with clients. They are innovative and dynamic, and I am excited about contributing to the growth of the business.

Head of Recruitment Ben Paine commented, “Lauren is a welcome addition to our team. Her experience and drive will be invaluable in helping us provide robust support to our clients, helping them navigate the ever-changing working environment that we all find ourselves in.”

ENDS

Pictured: Lauren Wallace