KBB Birmingham promises to be the most exciting yet for the KBSA with the announcement that previews of the brand new graphics and messaging will be on display along with a host of special offers for new members that visit the stand.

KBSA sales and marketing director Ruth Ward says,” We have been working with a new creative agency over the last few months to develop new messages to support our focus on presenting a clear message to consumers and potential members.  We will have some of the first visuals available at KBB to share with members along with details of the full programme of change that we have begun.”

Special offers available at the show include 15 months membership for the price of 12 months for any potential member that expresses an interest at KBB and subsequently joins the KBSA, a saving of up to £345. There will also be a prize, donated by corporate member Swift Electrical, an ISE Evolution 200 waste disposal unit RRP £400.

The KBSA is also presenting a seminar in association with Dulux Design Service to celebrate the launch of the new partnership. The seminar will explore in depth each of the 5 new trends identified for 2014 by the Dulux team and a team of highly skilled designers, architects, and fashion and industry experts from all over the world. The seminar takes place at 1.30pm on Monday 3rd March.

Leading appliance manufacturer Fisher & Paykel has become the latest corporate member of the Kitchen Bathroom Bedroom Specialist Association, KBSA.  Fisher & Paykel is the third new corporate member to be announced in the last three months. Prokitchen-EU and Interisoft Ltd both joined in December 2013.

Fisher & Paykel has been designing products since 1934 and is now a global company operating in 50 countries. Their product range includes the iconic DishDrawer as well as other built in and freestanding cooking appliances, fridges and freezers.

Rakesh Tiwari, Fisher & Paykel’s General Manager UK & Europe says: “We are delighted to join the ranks of other major brands in supporting the KBB industry with our membership of the KBSA.

“The KBSA is a fantastic vehicle for engaging with the kind of quality retailer that shares the Fisher & Paykel commitment to professionalism and quality.

KBSA CEO Graham Ball added, “It is always a pleasure to welcome new members and we are delighted that such a high profile and well respected company has chosen to join our ranks.”

With lifestyle kitchens dominating the current market, it is more important than ever to find the perfect chameleon colour to reflect your versatile kitchen and remain on trend, and the latest collection from Mereway does just that.

Mereway’s Modern Classic collection is British made, which is reflected in the traditional aspects of the design, but features modern twists which blend the classic Brit aesthetic with contemporary chic to create a genuine modern classic in your home.

This ‘Grand Designs’ inspired kitchen (pictured) embodies the spirit of the collection and includes all the key elements of a living kitchen. The intelligent storage solutions and eye catching curved island sit alongside the colour matched free standing larder unit, a personal touch typical of this unique new range.

The colour palette for this kitchen is right on target, with shades of blue making a strong appearance in Pantone’s Fashion Colour Report for spring 2014. Blue is one of the four Modern Classic colour palettes, the muted but striking tones capture the calm of open spaces and wide blue skies, perfect for helping the kitchen merge with the outside environment.

Complementing blue tones are the perfect partner for multi-function kitchens due to the adaptable nature of the colour. For cooking, blue is both soothing and light, for entertaining it can be stylish and atmospheric, and the understated elegance of the palette gives the kitchen an everyday wow factor without overwhelming the rest of the features.

The minimalist and stylish design complements the surrounding full height glazing and coastal views creating a kitchen that is perfectly suited to the architectural style of the home.

Copyright 2013 DDPR