New Town & Country Social Media Competition
Mereway Kitchens has launched a social media competition to support the launch of the new Town & Country collection. The competition is one of a series of digital marketing initiatives designed to help the consumer understand how different and wide ranging the Town & Country collection is.
The competition is hosted on Facebook and presents a town and country option, visitors select their own preference to be in with a chance of winning. Every two weeks the votes are counted and the product with the most votes becomes the prize, the winner is chosen at random from those that voted for that product.
The first product is a cookery book with the trendy Wagamama up against the National Trust Complete Cookery Book. Over the next 6 weeks Facebook fans will be asked to choose between; a magazine subscription for Country Life magazine and Vogue, a magnum of Taittinger and a crate of real ale, and finally a bread maker and a top of the range coffee machine.
Sales and marketing director Graham Jones says, “This competition is a fun and interactive activity that will engage consumers whilst clearly demonstrating the key brand messages for the Town & Country collection.”
The competition is live on the Mereway Kitchens Facebook page now, with links from the website.