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Eleven companies, organisations or individuals from the Midlands shortlisted for a Chartered Institute of Marketing’s (CIM) prestigious Marketing Excellence Awards, will be gathering in London this week to find out if they are winners.

The annual Marketing Excellence Awards take place on Thursday, April 12, when individuals, teams and agencies are honoured for their achievements during the past 12 months.

This year’s Awards ceremony is being held at the Grosvenor House Hotel in London’s Park Lane and will showcase marketing success and impactful campaigns throughout the UK.

Those shortlisted from the Midlands include:

Best brand building campaign – SME
• Solidor in partnership with MRA Marketing

Best corporate social responsibility
• Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma

Best integrated campaign – Large
• Thameslink Programme: Thameslink Programme Plan B
• KPMG: Changing Futures

Best use of data and insight – Large
• Baxi in partnership with Adroit Data and Insight: Nurture programme for installers
• NWG: Support PLUS

Best use of PR
• Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma

Best use of social media
• De Montfort University: Building the student community
• JBH – The Content Agency in partnership with Reed: Three Men on a Wall Help Young Londoners into Work
• Solidor: #SolidorStyleWall

Innovation – not for profit/public sector
• Masters Allen on behalf of The British Horse Society: Equine Excellence Pathway

Marketer of the year
• Ben Wood, Hallam Internet

Marketing team of the year (client side) – Large
• Keele University

Marketing campaign of the year – SME
• Alumasc Water Management Solutions in partnership with MRA Marketing: Thought leadership – flood management
• Solidor in partnership with MRA Marketing

CIM chief executive Chris Daly, says: “We have seen some high-quality entries this year, and the breadth of our nominees is a great demonstration of our profession’s hard work over the past 12 months.

“Despite a challenging climate for business, the UK marketing industry has delivered stand-out campaigns that truly showcase the changing needs of the consumer. Our Marketing Excellence Awards recognise the industry’s achievements and those of the marketing teams and leaders responsible for such outstanding work.”

ENDS
About CIM:
The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body with over 28,000 members worldwide.  For more than 100 years, (established 1911), CIM has supported, represented and developed marketers, teams, leaders and the profession. CIM has 130 study centres in 36 countries.  In the last year, 7,500 people registered at 230 UK CIM events.
Find out more about how you can benefit from CIM’s diverse networks and unrivalled resources at www.cim.co.uk

The Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, champion of customer engagement and best practice, is hosting a conference which offers marketers in the Midlands the opportunity to learn and share insights on the future of marketing practice from industry leaders.

Chris Daly, Chief Executive of CIM, will give the keynote speech at the event, which will be held on 14 June at Aston Business School, and will be joined by a selection of influential marketers that will discuss and exchange their ideas with the aim of improving standards and encouraging best-practice across the industry.

The content will include insights from representatives of major brands, sharing what they are doing differently in order to promote success, as well as that all-important question ‘what do we do next?’ There will also be workshops and research sessions, designed to encourage participation and creative thinking.

Speakers include Professor Nic Beach, Chair of British Academy of Management; Professor Katy Mason, BAM vice-chair; Neil Davidson, Managing Partner, Hey Human and Susan Vidler, Head of Research, Harris Interactive.
Workshops will be hosted by Dr Keith Glanfield, Dr Gary Burke and Dr Carola Wolfe from Aston Business School and the day will close with a keynote address from Chris.

The costs of the conference are being covered by research money, so tickets are available at a discounted rate of only £15 for a whole day.
It promises to be an exceptional day with something for everyone.  The event will be held at Aston Business School, Birmingham. Registration is from 09:30 and the event starts at 10:00 and finishes at 16:30.

Full details and booking form available here

The Midlands region of CIM (The Chartered Institute of Marketing) will host a marketing masterclass at the Purecraft Bar and Kitchen in Birmingham, established by local Warwickshire brewery Purity in 2014. The  bar and kitchen in the heart of Birmingham’s business district is run in partnership with Michelin starred chef Andreas Antona and former Mitchells & Butler Managing Director, Martin Hilton. Martin Hilton will present the marketing story behind the brand and guests will enjoy a beer and food tasting session along with a tour of the Theatre of Beer.

CIM Midlands committee member Luke Biddle said, “Martin is one of the Midlands’ most positive leadership coaches and business consultants, with an outstanding track record of success in the hospitality industry.  This entertaining and interactive session will provide an insight into how marketing has played a huge role in the success of the Purity brand, as well as providing a great case study for marketers.”

The evening event will  include a beer and food tasting session, learning what beers complement what foods as well as a guided tour of the Theatre of Beer, to discover the difference in maturity levels with different combinations of barley, hops and yeast, and advice on how to look after beer to serve the perfect pint every time.

The event will take place on Thursday 28 January at Purecraft & Bar, Waterloo Street, Birmingham at 18.00.  Tickets cost £25 for members and £30 for non-members.

Visit the website now for more information and to book your place.


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