SPAL Automotive UK
SPAL Automotive is a globally renowned Italian manufacturer of fans and blowers for engine cooling and HVAC applications. DDPR were called in to raise the profile of the UK arm of the business.
Although established since 2008 SPAL UK had been operating ‘under the radar’ because typically the components are installed as part of an OEM system or are hidden away under the bonnet. The task at hand was to effectively re-launch the brand.
As SPAL operates in a number of diverse sectors DDPR conducted a search for the key publications in heavy construction, agricultural, automotive, commercial vehicle and bus & coach to identify targets to set up ‘meet the editor’ opportunities with the view to placing profile features and introducing SPAL to the marketplace.
As well as providing support at exhibitions, DDPR is achieving strong feature and news coverage which SPAL can use to consolidate existing markets and break into to lucrative new areas such as refrigeration. We are also paving the way for SPAL’s new generation brushless fans which will meet the growing demand for high performance, fuel efficient components for hybrid vehicles.
Looking forward, SPAL UK is planning to expand activities with DDPR and will be launching a social media campaign to increase its brand profile and reach out to new customers.