Award winning campaigns for Mereway
Award winning kitchen specialist Mereway Kitchens has been a client of DDPR since 2011. Their marketing strategy is to associate their British made luxury kitchens with discernment and individual style, calling for consumers to ‘Live life the Mereway’.
With the help of DDPR, Mereway has showcased exactly what ‘living life the Mereway’ means, by finding the perfect brand ambassadors who share and reflect Mereway’s values of quality, style and customer service.
For the flamboyant and contemporary Cucina Colore Collection, DDPR recruited exciting young textile artist Penelope Jordan as brand ambassador, whilst taking a different direction entirely for the Complete Kitchen Collection, partnering with passionate foodie Rupert Evans, of Denstone Hall Farm Shop and Café. The marketing concept won a Gold Innovation Award (Marketing Category) in the Designer Kitchen & Bathroom Awards 2012. The PR campaign has been a great success, generating widespread coverage in national home interest magazines for both ranges, including a front cover on ‘Good Homes’ featuring Penelope Jordan’s work within a Cucina Colore kitchen.
We also helped Mereway celebrate their 25th anniversary in style, with the development of a viral video campaign, which raised money for Help for Heroes as well as promoting the Mereway product range and the company’s 25th anniversary!