Kare Plus is the UK’s leading care franchise, and one of the only care companies to offer both domiciliary and nursing services. DDPR were recommended to the Kare Plus team by a franchise publication, due to our long term experience of the franchising market, and we were immediately keen to get on board.
The challenge for DDPR lay in differentiating KarePlus from more established care brands, and publicising the strength and potential of the franchise in order to attract the best quality franchisees. To achieve this, we’ve helped write recruitment literature, designed advertisements, written numerous case studies and articles, and we’ve made sure KarePlus features and news stories appear regularly in all of the major franchise publications.
The success of this strategy speaks for itself. Since we started work last May, Kare Plus has quadrupled its franchise network, and the growth rate has not slowed down since!