BanaBay is a new banana brand, working to get their Edcuadorian, ethically produced bananas onto UK and European shelves. With 15 years of banana exporting behind them for big names such as Del Monte and Fyffes, plantation owners Ceinconsa S.A. felt it was time they developed a brand of their own. Helping them to do this are Logistic Partners, joint owners of BanaBay who provide the supply chain know how to get the bananas safely from farm to store.
Our experience and contacts in the logistics industry made DDPR the perfect PR partner for BanaBay, and we’ve been hard at work raising their profile in the wholesale community – with the eventual goal of marketing directly to retailers and consumers.
Launching a new grocery brand in a market full of giants can be daunting, but our belief in this product is clear, and we’re earning strong coverage for BanaBay in both the logistics and the grocery trade press.