New Middle East Contract for BanaBay
BanaBay has secured a contract with an important new customer in the Middle East, the Hussain al Qurashi Group, which has just taken delivery of four containers of premium BanaBay bananas.
The Middle East is a key focus for BanaBay as the region has been identified as having high purchasing power and a population of habitual fruit buyers. The customer based in Saudi Arabia, UAE, identified BanaBay as a recognised supplier of premium quality Ecuadorian bananas and saw the opportunity to market the high quality brand in the region.
The Hussain al Qurashi Group is a leading food business sourcing products from Europe, Africa, North America, New Zealand, Australia, China, India & Pakistan and exporting to all Gulf Co-operation Council countries, Yemen, India & Pakistan. With more than 25 fresh produce outlets in the UAE, the Group supplies all leading supermarkets and hypermarkets in the region.
Harley Williams, Business Development Manager for BanaBay says: “This is an exciting new partnership in Saudi Arabia which again demonstrates the expanding reach and development of the BanaBay brand across the globe.”