New look for Southern Fried Chicken unveiled at Franchise Expo Paris

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New look for Southern Fried Chicken unveiled at Franchise Expo Paris

New look for Southern Fried Chicken unveiled at Franchise Expo Paris

A fresh new look for Southern Fried Chicken Quick Service Restaurants will be previewed at Franchise Expo Paris, giving visitors and potential master franchisors first opportunity to see the vibrant new style.

The new design still embraces brand heritage and includes ‘Arthur’, the company’s founder, but it has created a more contemporary feel with new colours and images of happy people enjoying delicious food.

The first store scheduled to open with the new look will be in Belgium, followed by UAE, where the newly appointed master franchise will be rolling out the new style restaurants from April 2015.

Commenting on the store style, UK based President Chris Gibson says, “Southern Fried Chicken stores have always been characterised by quality. Our new scheme designs have been developed to create clean, spacious and comfortable restaurants, and will adaptable for all types of premises and existing architecture. Our theme is bright, modern and welcoming. We’re confident that franchise owners and customers alike will be impressed!”

The striking new restaurant environment is part of a strategic campaign to drive strong international growth for the brand. FFS Brands has secured 5 new master franchises in the last 12 months and negotiations are currently underway to open in new countries across the Middle East, Eastern Europe and Africa.

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