Mereway Extends Town & Country Launch With Social Media Campaign
Mereway Kitchens has launched its latest viral video to support the launch of Town & Country. The video is designed to illustrate the adaptability of the traditional and contemporary styling in the new Town & Country collection.
The video features identical twins, one lives in the town and the other in the country. They have a lot in common and share everything, especially their opinions on the latest looks, styles and trends. One has a contemporary kitchen but her twin has more traditional tastes, watch them swipe it out to see who wins.
Sales and marketing director Graham Jones believes that this latest addition to the Mereway collection showcases the originality and fun approach that they have adopted when developing and launching new product.
“Video is a very powerful tool and one that works really well for us in communicating the key messages,” says Graham. “The viral campaign will help us reach more consumers and build the audience of followers and fans that are engaging with our brand.”
The campaign is live on the Mereway Kitchens website now, with the opportunity to win an iPad mini.
Visit https://www.youtube.com/watch?v=GJKlM9ROtOk&feature=youtu.be&list=PLmzR4cwMoS8q3c-CmWYPum0nZeo7t7-Wk to view the video and enter the competition.