Marketing Guru Comes to Leicester
The De Montfort University is preparing to welcome Professor Jonathan Deacon, Professor of Marketing, University of South Wales, and Director of the University’s Centre for Marketing and Entrepreneurship, through its doors on 18th May, when he visits to share his knowledge with local entrepreneurs at the DMU Innovation Centre.
As part of a one day package of workshops and talks offered by the Chartered Institute of Marketing (CIM), and De Montfort University, local business leaders and budding entrepreneurs have been invited to hear Jonathan share his marketing secrets, in the hope they will learn and be able to apply some of his wisdom to their own ventures.
“We have carefully put together a selection of workshops, case studies and academic research, in order to give local business leaders some useful marketing insights,” says Richard Allsop, CIM Small business ambassador in the East Midlands.
“Local small businesses often have the desire to grow, but often not the marketing knowledge of how to do it. This talk will cover everything from an interactive workshop on how to create and manage a digital marketing campaign, through to case studies on what does and doesn’t work.”
Local businesses are encouraged to attend, all are welcome.
For more information on how to join, and further details of the workshop, visit the website.