FFS Brands reveals aggressive expansion plans for Southern Fried Chicken
FFS Brands reveals aggressive expansion plans for Southern Fried Chicken High quality quick service restaurant franchise Southern Fried Chicken has ambitious plans to expand its international presence, targeting 120 fully franchised sites within the next three years. The company has enjoyed a period of strong growth over the last 12 months, having opened master franchises in 5 new countries, says UK based President of SFC, Chris Gibson.
“We are forging a strong presence in new areas, including Eastern Europe and the Middle East, where new franchises are scheduled to open over the next few months,” he says.
“We are also experiencing particular success in emerging areas, where some of our competitors have not yet established a presence. The high quality of our offering, the affordable set up costs and a comprehensive support for rapid business development are proving highly attractive to potential master franchisors, who recognise the scale of the opportunity.”
Southern Fried Chicken prides itself on providing locally sourced, high quality, fresh food. Many of its restaurants, although not all, use halal meat. FFS Brands has deliberately positioned the franchise away from the cheap, low-quality processed fast-food marketplace, instead focusing on fair prices, good service and a varied menu that can be adapted to provide region appeal. This attracts a loyal customer base who return time and time again, and adds up to a great business proposition for franchise owners.
“Southern Fried Chicken offers all the benefits of a ‘big brand’ QSR, but at much more affordable cost,” concludes Chris Gibson. “Master Franchise owners have the opportunity to develop a chain of owned stores, or recruit franchisees; whichever option is agreed, we will provide maximum support for an agreed expansion programme over the first two to three years.” Southern Fried Chicken will be exhibiting on Stand L65 at the Franchise Expo Paris, March 22-25th.
Pictured: Chris Gibson, President, FFS Brands