Exciting Autumn Programme from CIM
The Chartered Institute of Marketing (CIM), Midlands region has announced an exciting series of events for the autumn season across the East and West Midlands.
The programme for the next two months includes seven practical workshops and presentations on a range of leading edge topics relevant to marketing professionals and small business owners. Midlands Chair Dr Paul Connor said, “We are delighted to have put together such an inspiring range of events, offering world class marketing expertise from some of the most respected marketing professionals in the Midlands.”
The season begins with a masterclass on content marketing that will take place in Birmingham city centre from 6.00pm until 8.30pm on 29 September. On 06 October the Pride Veterinary Centre in Derby will host an evening session on building a brand with the opportunity for delegates to bring along an example of branding for a critique and MOT by the speaker and the audience. A making the best of video workshop takes place in the evening on 13 October at Staffordshire University.
There is an afternoon workshop on ‘How to position your brand to achieve a competitive edge’, being held in Cannock on 21 October.
Two events will be held at the Holiday Inn in Northampton, an evening presentation about mobile websites on 07 October and a half day on marketing metrics and how to measure for success on 21 October.
In addition to the above the food, drink and agriculture group are running a special evening event on food marketing with a guest speaker from M&S at Stoneleigh Park, Warwickshire on 14 October. “Marketing is essential for all businesses and is forever developing and adapting to take on board new technologies. We have developed a rich and varied programme that is full of relevance that offers something for everyone,” says Dr Connor.
All events qualify for CPD and non –members are very welcome. Prices vary for events, visit http://regions.cim.co.uk/Midlands/home for details and to book places.