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Travelodge, the UK’s first budget hotel brand which operates over 550 hotels, has appointed national property and construction consultancy Wakemans on a new hotel development in Walsall, which is part of a wider scheme to rejuvenate derelict land along the ring road corridor.

Wakemans is acting as tenant’s agent on behalf of Travelodge, which is committed to expanding its portfolio of properties across the Midlands.

The 60-room Travelodge hotel, which features a Bar Café, is a cornerstone of a £7.5million regeneration of the gateway site opposite Walsall College.

The scheme has attracted an investment of £6.9million from the West Midlands Combined Authority, which is buying the land. The funding has come from its Collective Investment Fund, earmarked to support projects that create employment and stimulate economic growth across the region.

Wakemans Senior Associate Director Nigel Himpson said: “We’re delighted to be working with Travelodge to enhance its network of low cost and good quality hotels across the Midlands. The Walsall Travelodge is a great addition to the two new hotels the company opened last year in the Black Country in West Bromwich and Dudley.”

As well as the five-story Travelodge hotel, which incorporates a Bar Café on the ground floor, the redevelopment scheme will include a fast food restaurant and leisure facilities. Construction is scheduled to start on site later this month.

Tony O’Brien, Travelodge, UK Development Director said: “The West Midlands is a key growth area for Travelodge and we are delighted to be opening our 28th hotel in the region in Walsall. The local economy is growing at pace and with increasing visitor numbers to the area there is a big shortage of good quality and great value accommodation. Therefore our hotel is ideally located to fulfil this growing consumer demand.”

Welcomed by Walsall Borough Council for the benefits it will bring in terms of job creation and additional choice for the local community and visitors alike, the new Walsall Travelodge is scheduled for completion in autumn 2018.

The popular shaker style look is now available in the bedroom as well as the kitchen, thanks to a new collection from Trend Bedrooms, part of the Mereway Group of companies.

Trend Bedrooms has added Sofia, a contemporary style matt panelled shaker door to its Trend Bedroom collection.

The ‘Sofia’ range offers the same high quality and versatility that characterise all Trend Interior bedroom ranges; with 10 different width options, timber drawers and soft close systems, battery operated internal lights for wardrobes and 5 door hinges rather than the traditional 3 or 4.

All Trend bedrooms offer colour coordinated cabinets and doors – and the new Sofia range will be no exception. It is available in seven soft colours, White, Ivory, Mussel, Cashmere, Pumice, Light Grey and Dust Grey. Mirror doors can also be added for a contemporary twist.

The Sofia bedroom is available with new internal storage solutions that includes a sleek new grooming unit and a handy shoe rack and five drawer inserts.

The bedrooms are easy to plan into your home with a recently launched on-line design tool which allows you to design, plan and price your own bedroom. A network of nationwide retailers is then on hand to complete the process.

Quality is assured as the cabinets are made to order and hand-built in the UK.  The Trend brand is part of the Mereway Group, a British based manufacturer that celebrated 30 successful years in 2016 and all Trend Interiors products carry a 5 year guarantee.

Visit www.trendinteriors.co.uk to find out more and find your nearest stockist.

Eleven companies, organisations or individuals from the Midlands shortlisted for a Chartered Institute of Marketing’s (CIM) prestigious Marketing Excellence Awards, will be gathering in London this week to find out if they are winners.

The annual Marketing Excellence Awards take place on Thursday, April 12, when individuals, teams and agencies are honoured for their achievements during the past 12 months.

This year’s Awards ceremony is being held at the Grosvenor House Hotel in London’s Park Lane and will showcase marketing success and impactful campaigns throughout the UK.

Those shortlisted from the Midlands include:

Best brand building campaign – SME
• Solidor in partnership with MRA Marketing

Best corporate social responsibility
• Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma

Best integrated campaign – Large
• Thameslink Programme: Thameslink Programme Plan B
• KPMG: Changing Futures

Best use of data and insight – Large
• Baxi in partnership with Adroit Data and Insight: Nurture programme for installers
• NWG: Support PLUS

Best use of PR
• Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma

Best use of social media
• De Montfort University: Building the student community
• JBH – The Content Agency in partnership with Reed: Three Men on a Wall Help Young Londoners into Work
• Solidor: #SolidorStyleWall

Innovation – not for profit/public sector
• Masters Allen on behalf of The British Horse Society: Equine Excellence Pathway

Marketer of the year
• Ben Wood, Hallam Internet

Marketing team of the year (client side) – Large
• Keele University

Marketing campaign of the year – SME
• Alumasc Water Management Solutions in partnership with MRA Marketing: Thought leadership – flood management
• Solidor in partnership with MRA Marketing

CIM chief executive Chris Daly, says: “We have seen some high-quality entries this year, and the breadth of our nominees is a great demonstration of our profession’s hard work over the past 12 months.

“Despite a challenging climate for business, the UK marketing industry has delivered stand-out campaigns that truly showcase the changing needs of the consumer. Our Marketing Excellence Awards recognise the industry’s achievements and those of the marketing teams and leaders responsible for such outstanding work.”

ENDS
About CIM:
The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body with over 28,000 members worldwide.  For more than 100 years, (established 1911), CIM has supported, represented and developed marketers, teams, leaders and the profession. CIM has 130 study centres in 36 countries.  In the last year, 7,500 people registered at 230 UK CIM events.
Find out more about how you can benefit from CIM’s diverse networks and unrivalled resources at www.cim.co.uk


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