25 Jan 2016
Trend Interiors Hall 20 stand F100
Trend Interiors will unveil a new worktop brand, UrbanTop at kbb Birmingham on 6-9th March, alongside 4 furniture collections that cover, kitchens, bathrooms, bedrooms and media furniture. UrbanTop, which will be seen for the first time at kbb is a European styled, square edged worktop that is affordable, sexy and stylish. The UrbanTop range allows a fully coordinated designer look to be achieved by matching with doors, cabinets and panelling across a wide range of finishes. The woodgrain finishes emulate the look and feel of real wood and feature a special ‘Butchers block’ edging that re-creates the end grain look of solid wood.
The 38 mm worktops are available in sixteen finishes with a 1.5 mm ABS edging and are ideal for creating stunning new looks, incorporating ‘wrap over’ and ‘goal post’ effects. UrbanTop can be utilised as matching end panels, breakfast bars, upstands, backsplashes and even shelving, providing designers with unlimited possibilities.
Trend Interiors is returning to kbb after launching their first kitchen collection in 2012 with a much larger stand that will include fourteen displays. “We have an attractive and unrivalled offer for retailers, self-employed builders and designers,” says sales and marketing director Graham Jones. “Trend products are easy to buy and sell, with strong brand values of simplicity, quality and value, they provide a real alternative to the offer from the sheds. “Customers can obtain all of their products from one source with the added security that the Trend brand is part of the Mereway group, a British based manufacturer that celebrates 30 successful years in 2016.”
PICTURE: Oak Grey UrbanTop with Light Grey Doors
The Midlands region of CIM (The Chartered Institute of Marketing) will host a marketing masterclass at the Purecraft Bar and Kitchen in Birmingham, established by local Warwickshire brewery Purity in 2014. The bar and kitchen in the heart of Birmingham’s business district is run in partnership with Michelin starred chef Andreas Antona and former Mitchells & Butler Managing Director, Martin Hilton. Martin Hilton will present the marketing story behind the brand and guests will enjoy a beer and food tasting session along with a tour of the Theatre of Beer.
CIM Midlands committee member Luke Biddle said, “Martin is one of the Midlands’ most positive leadership coaches and business consultants, with an outstanding track record of success in the hospitality industry. This entertaining and interactive session will provide an insight into how marketing has played a huge role in the success of the Purity brand, as well as providing a great case study for marketers.”
The evening event will include a beer and food tasting session, learning what beers complement what foods as well as a guided tour of the Theatre of Beer, to discover the difference in maturity levels with different combinations of barley, hops and yeast, and advice on how to look after beer to serve the perfect pint every time.
The event will take place on Thursday 28 January at Purecraft & Bar, Waterloo Street, Birmingham at 18.00. Tickets cost £25 for members and £30 for non-members.