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A new debt advice service was launched at Acocks Green library this week.  Charitable body, The Severn Trent Trust Fund (STTF) and Birmingham Citizens’ Advice Bureau (CAB) developed the new service – Stay Afloat – to bring specialist water debt advice into the community via local libraries.  The service is being funded by STTF as part of the Gateway to Birmingham Advice Services (GBAS) initiative.

The event which was attended by representatives from GBAS and was hosted by Birmingham CAB CEO Janice Nichols and MP for Yardley Jess Phillips was special guest.

Janice Nichols thanked the libraries that have supported the project and helped to make it a truly community based initiative, she said, “We have been able to go out into communities and provide a service to people who might not otherwise have sought professional help.  During the last three months we have seen 112 clients and dealt with debt of around £430,000, with over £35,000 related to water debts.” Jess Phillips welcomed the project, she said, “Needing help with finances is something that many of us will need at some stage of our lives, but it has not always been easy to get advice.  It is fantastic to see such a high quality service being made so accessible.”

Advice via the service is available to anyone either via one of the GBAS partners, or directly via drop-in-sessions being held in six libraries across the city.  These include; Kings Heath, Small Heath, Druids Heath, Acocks Green, Birchfield and Handsworth libraries.

GBAS is a partnership of 15 local community organisations, ranging from Action for Blind People to Birmingham Community Law Centre (and many more), who all work together to improve access to advice for residents of Birmingham.

Chris Green, Specialist Caseworker at Birmingham CAB comments, “Taking the advice into the community and locating the surgeries in the local library has proved to work really well. We are accessible and approachable, making it easy for people to seek the help they need.”

ENDS

Picture: MP Jess Phillips, Gay Hammett, STTF Community Grants Manager, Janice Nichols CEO Birmingham CAB, Stuart Bradley, STTF

Two marketing students from De Montfort University have jointly won a prestigious prize from the Chartered Institute of Marketing (CIM) West Midlands branch.

Connor Jipps and Kerishma Pattni have been awarded The Chartered Institute of Marketing Prize for Best Marketing Project and received a certificate and 12 months membership of the CIM at the awards ceremony last week.

Both students completed a full time degree at the university, Connor has completed a BA Honours in Advertising and Marketing Communications and Kerishma a BA Honours in Business and Marketing.

Both students were praised for the high quality of their projects.  Connor produced a dissertation concerning the impact and effectiveness of celebrity endorsement on the purchase considerations of the millennial audience.  Kerishma produced a project that investigated the role of the multi-sensory and emotional arousal concepts in stimulating hedonic consumption in independent coffee shop.

Tracy Harwood, a member of the CIM Leicester branch committee regional board presented the awards and said, “We are delighted to continue our close relationship with De Montfort University and their marketing students with our awards.”
”It is always a pleasure to have the opportunity to recognise and reward talented graduates that are entering the profession.”

ENDS

Pictured: l-r – Kerishma Pattni, Connor Jipps, Tracy Harwood

Mereway Kitchens has launched its latest viral video to support the launch of Town & Country. The video is designed to illustrate the adaptability of the traditional and contemporary styling in the new Town & Country collection.

The video features identical twins, one lives in the town and the other in the country. They have a lot in common and share everything, especially their opinions on the latest looks, styles and trends. One has a contemporary kitchen but her twin has more traditional tastes, watch them swipe it out to see who wins.

Sales and marketing director Graham Jones believes that this latest addition to the Mereway collection showcases the originality and fun approach that they have adopted when developing and launching new product.

“Video is a very powerful tool and one that works really well for us in communicating the key messages,” says Graham.  “The viral campaign will help us reach more consumers and build the audience of followers and fans that are engaging with our brand.”

The campaign is live on the Mereway Kitchens website now, with the opportunity to win an iPad mini.

Visit https://www.youtube.com/watch?v=GJKlM9ROtOk&feature=youtu.be&list=PLmzR4cwMoS8q3c-CmWYPum0nZeo7t7-Wk to view the video and enter the competition.


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