The first new look Southern Fried Chicken restaurant, which opened last week in Belgium, has achieved record takings over its first three days of trading.
UK based President Chris Gibson and Chairman of Southern Fried Chicken Andrew Withers, who both attended the launch of the store, found themselves with sleeves rolled up assisting staff in coping with the continuous surge of enthusiastic customers!
“It was unbelievable, customers were queueing out of the door from the moment we opened,” Chris Gibson declares. “The new style store has certainly proved a great success and the menu went down a storm with customers.
Obviously franchisee Laurent Sanantonio is absolutely delighted and, based on launch takings, he could be looking at an annual turnover approaching $2m.”
He adds, “The Southern Fried Chicken store in Herstal was converted from a Buffalo Grill situated at a busy interchange, which demonstrates the importance of investing in a prime location for serious franchisees looking for rapid return on investment.”
The new look Southern Fried Chicken Quick Service Restaurant style will be showcased at Franchise Expo Paris, on stand L65.
Following successful trials in 2014, Chinese automotive logistics specialist SWIFT Transport International Logistics has ordered an additional 100 R-Raks from Trans-Rak International.
According to Trans-Rak managing director Paul Donaldson, transporting finished vehicles across huge distances requires safe, secure shipping and minimal handling to reduce potential for damage and keep costs down. So, when SWIFT was looking to increase efficiency, save on transportation costs and improve customer services, the R-Raks offered a great solution.
“SWIFT is an ambitious, fast growing company and was quick to recognise the potential of the R-Rak re-usable vehicle-racking system, which enables multiple vehicles to be loaded securely and transported in shipping containers,” he said.
Based in Tianjin, SWIFT ships cars from China overland by rail into Russia and onward to Europe; Eldurado Guo, Sales Supervisor & Project Manager for SWIFT reported:
“We ordered an initial 100 R-Raks last year for trials and have been extremely impressed. We have now doubled the number of R-Raks to cope with the rising demand for our services. The R-Raks have been proven to save us time and money, because the system is easy to use, keeps vehicles well protected from damage and speeds up the loading and unloading process.”
He added: “I would like to thank Paul and his talented team for great service. The additional 100 R-Raks have been successfully delivered and installed in SWIFT containers, and we have 200 cars ready for dispatch.”
The R-Raks were manufactured at Trans-Rak’s Chinese factory, which is supporting the company’s growing market in China and the wider Asia region.
A fresh new look for Southern Fried Chicken Quick Service Restaurants will be previewed at Franchise Expo Paris, giving visitors and potential master franchisors first opportunity to see the vibrant new style.
The new design still embraces brand heritage and includes ‘Arthur’, the company’s founder, but it has created a more contemporary feel with new colours and images of happy people enjoying delicious food.
The first store scheduled to open with the new look will be in Belgium, followed by UAE, where the newly appointed master franchise will be rolling out the new style restaurants from April 2015.
Commenting on the store style, UK based President Chris Gibson says, “Southern Fried Chicken stores have always been characterised by quality. Our new scheme designs have been developed to create clean, spacious and comfortable restaurants, and will adaptable for all types of premises and existing architecture. Our theme is bright, modern and welcoming. We’re confident that franchise owners and customers alike will be impressed!”
The striking new restaurant environment is part of a strategic campaign to drive strong international growth for the brand. FFS Brands has secured 5 new master franchises in the last 12 months and negotiations are currently underway to open in new countries across the Middle East, Eastern Europe and Africa.