29 Jul 2013
There’s no avoiding the fact that social media winners are built on strong and original content that engages and drives response. This can be challenging, particularly if you’re targeting a broad age range, so to make life a little bit easier, here are DDPR’s top tips:
- Research shows that the 18-24 age range is likely to respond to content eliciting their own creative input. So, if you are running a competition aimed at that age group, go for something imaginative that appeals to the etsy, Pinterest, Tumbl generation.
- Keep your expectations realistic. If you’re not targeting the younger generation, follow the 1/9/90 rule – 1% are likely to respond with content, 9% are likely to slightly engage by liking or favouriting and 90% will probably do nothing at all. Make sure you – and your client- keep that in mind, so you have a realistic measure of success.
- Make sure your content is right for each platform. For example, statistics show that posting a picture with a small amount of text on Facebook gets the most engagement, whereas on G+ more text means more success.
- Choose your moment. On Twitter particularly there are ‘dead times’ – the beginning and end of the day are low times for engagement, because people are either gearing up or winding down. The best time to post is mid-morning, so if for the best possible visibility, aim for around 11.30.
- Try and be flexible – you may have been planning your campaign for weeks, but some of the most engaged with content is the last minute, zeitgeist grabbing posts. The triumph of Oreo at the Superbowl is a great example. They had an ad planned, but they also had a team on standby in case something notable happened that they could adjust their spot to – click here to check it out.
There you have it, the DDPR top tips for producing quality content. Got anything to add? Drop me a note at firstname.lastname@example.org.
29 Jul 2013
Local business woman Kay Gynane knows from personal experience what it takes to be an excellent carer, having nursed her husband through terminal illness and cared for her grandmother. That’s why the former Post Office executive left her high flying role at London HQ to set up a new business, Kare Plus, to provide high quality nurses and carers to hospitals and care homes in the greater Stafford region.
Kay has experienced the care system from the inside and says she found a wide variation in the quality of care support, particularly for ‘end of life’ care, so she is on a mission to recruit only the best staff as she explains:
“I really want to set the bar high for nursing care in the Stafford area, because everyone deserves the best especially in the ‘end of life’ phase – whether this is at home, hospital or a care home. I am not just looking for well-qualified, fully accredited professionals, I am also looking for people with genuine empathy who will consider both the patient’s needs as well as the family during their difficult time”.”
In order to ensure this Kay is prepared to assist promising candidates with any additional requirements such as training, accreditation and DBS checks. And since Kay is casting her net wide, if distance is proving a problem she will even cover travel expenses for interviews.
As well as generating work for nurses and healthcare workers at local hospitals and care facilities, Kare Plus Stafford has taken on a 17 year old apprentice. Lauren Clarke had decided ‘A’ levels and university was not right for her and is she now working and studying for her NVQ in business administration.
Kay has invested substantially in smart new premises for her Kare Plus business, which is in Gnosall, on the outskirts of Stafford, and has already recruited her first nurses and carers.
“A culture of quality comes from the top,” she says. “So I’m making sure I get everything in place to reflect that ethos. Nationally Kare Plus already has contracts with organisations such as Care UK, Four Seasons and Mencap, and with the growing number of new care homes open in the area, I’m confident my approach of high quality care, well trained professional staff and excellent client support will lead to success!”
Kare Plus, Stafford is based at 1 Station Road, Gnosall, Staffordshire, ST20 0EZ.
Press Enqs: Megan Dunmore, DDPR. Tel: 01384 878777 e: email@example.com